Customer feedback management for multi-location operators

Turn customer
signals into action

Manage reviews, emails, surveys, and complaints across every store from one customer feedback platform with clear ownership, faster follow-up, and no missed issues.

opticue / feedback-inbox
All Feedback 24 unread  ·  Filter
Paddington — Google Review 2 min ago
"Order was cold and took 35 minutes. This has happened twice now."
Urgent 2★ Review
Southwark — Customer Email 41 min ago
"Complained about incorrect order last Friday, no one has followed up."
Open Email
Camden — Post-visit Survey 2 hr ago
"Cleanliness score: 2/5. Restrooms were unacceptable on Sunday."
Open Survey
Shoreditch — Google Review Yesterday
"Great service from the team today, very quick and friendly."
Resolved 5★ Review
94%
Feedback captured
2.4d
Avg. resolution
1k+
Locations active
Trusted by multi-location operators
Franchise Networks
Restaurant Groups
Retail Chains
Service Networks

Feedback is everywhere.
Action is nowhere.

When you operate multiple locations, customer feedback piles up across platforms — and most of it never leads to any change.

Scattered across platforms

Reviews arrive through Google, emails, surveys, and third-party apps. There is no single place to see everything, so things fall through the cracks.

No clear accountability

Even when feedback is read, there is no owner, no deadline, and no follow-up. Nobody knows if the issue was ever actually fixed.

The same problems repeat

The same complaints keep surfacing at the same locations with no systemic fix, because there is no visibility into trends over time.

One system from signal to resolution for multi-location teams

Opticue connects every feedback channel, converts customer feedback into structured tasks, assigns the right location owner, and tracks every issue to resolution.

01

All feedback flows into one inbox

Connect Google reviews, email, survey tools, and more. Every piece of feedback is captured automatically — nothing is missed.

02

Feedback is categorised and prioritised

Each item is classified by type, sentiment, and urgency. Recurring issues are surfaced and grouped automatically.

03

A task is created and assigned

Opticue converts feedback into a structured task with a clear owner. The right store manager or team member is notified immediately.

04

Issues are tracked to resolution

Every task has a status, timeline, and full audit history. Head office can see what is open, in progress, or resolved across all locations.

opticue / task-view
#TK-2047 Cold food — repeated complaint
In Progress
Store Paddington
Assigned to Sam Okafor — Store Manager
Category Food quality · Order fulfilment
Source Google Review · 2★
Due Today, 5:00 PM
"Order was cold and took 35 minutes. Staff were apologetic but this has happened twice now."
Task created from review · Auto-assigned to Sam 9:14 AM
Sam acknowledged · "Checking kitchen hold times" 9:41 AM
Resolution pending review Now

Everything in one customer feedback management system

Opticue is built for franchise operators, restaurant groups, retail chains, and service brands that need to manage real issues across real locations every day.

Unified feedback inbox

Every review, email, survey, and complaint flows into a single shared inbox. Organised, searchable, and always current — no manual importing, no tab-switching.

Automatic ticket creation

Feedback is converted into structured tasks automatically. Each ticket is categorised, prioritised, and ready to act on without any manual triage by your team.

Store-level assignment

Each task is routed to the correct store and the right person. Store managers are notified directly. No confusion about who owns what.

Task tracking and resolution

Track every task through its full lifecycle — open, in progress, resolved. Full audit trail, notes, and accountability at each step. Head office sees everything.

See what's happening.
Know what to fix.

Opticue surfaces customer feedback trends across your network so you can spot recurring issues, compare location performance, and act with data instead of guesswork.

  • Top issue categories by location or across the full network
  • Resolution rate and average response times per store
  • Week-on-week and month-on-month trend comparisons
  • Performance comparisons across all locations
94%
Feedback captured
↑ Up from 61% pre-Opticue
2.4d
Avg. resolution time
↓ Was 8.1 days
312
Open tasks this week
↑ 14 new today
4.1★
Network avg. rating
↑ +0.3 this quarter
Store Issues Volume Resolved
Paddington 18
61%
Shoreditch 11
78%
Camden 7
88%
Southwark 4
96%

Built for every level of your multi-location operation

Whether you run one store or a thousand, Opticue gives each team the visibility, accountability, and workflow they need to manage customer issues properly.

For
Store Managers

Know exactly what to fix today. No digging through emails or missed reviews — your task list tells you what's open and what's overdue.

  • See all open tasks for your store
  • Get notified when new feedback arrives
  • Update status and add resolution notes
For
Franchise Owners

Monitor store performance without chasing updates. See which locations are on top of issues and which need attention.

  • Track resolution rates per location
  • Spot underperforming stores early
  • Compare against network benchmarks
For
Head Office

See the full picture across your network. Identify systemic issues, track consistency, and make decisions based on what's actually happening.

  • Network-wide trends and issue categories
  • Enforce accountability across all locations
  • Full audit trail of every action taken

The operational difference

When every piece of feedback has an owner, a deadline, and a status, your whole operation runs tighter.

0

Missed feedback

Every review, email, and survey is captured and converted into an actionable task. Nothing falls through the cracks.

Faster resolution

With clear ownership and automated routing, issues are resolved significantly faster than manual processes allow.

100%

Accountability

Every task has a named owner and a full history. No ambiguity about who was responsible for what, and when.

Consistent experience

Systemic issues get fixed network-wide, not just at one store. Your customers notice the difference.

Start managing customer feedback properly

Join the waitlist to be first in line for early access to Opticue and launch updates.